by abby on August 13, 2013 | Comment
WOW! The Park Ave Festival weekend was amazing. THANK YOU to everyone who came to visit. You made the the 2013 Park Ave Fest my best festival to date!
I’m still coming down from the high of the weekend and just about caught up from all the rush of work to prepare and then all the work to wrap up the festival. It really was a truly awesome weekend. In addition to the fantastic response to my work, I also handed out 200 business cards and 100 postcards. I’ve made several potentially great future collaborations too!
I was so very proud of this year’s booth. I really wanted to showcase my watercolor artwork and have more prints this year, so I pushed myself to paint, paint, paint this Spring and Summer. It was all worth the early mornings and late evenings.
The walls were all covered in my 27 paintings and my new banner and my bright green fabric wall turned people’s heads and drew them into the booth—even from all the way on the other side of the street!
One of the highlights of the festival was the reaction to my freebie in the booth. I always like to have a small giveaway to help pull folks into the booth or have them pause out front. In the past it was a cookie and recipe card, but this year I wanted something more inline with my artwork. I had this amazing brainstorm over the winter—STICKERS! My animal portraits were the perfect subject for small round stickers. Most children had a clear animal in mind too when the basket of stickers was offered. The monkey, elephant, and dog stickers were the most popular. One of my favorite moments was when a very small boy chose the orange elephant sticker. He placed it on his chest, then looked up into the booth and pointed to the corresponding painting of the elephant! My artwork is connecting with its target audience—YES!
I have a month to recover and gear up for my next art festival here in Rochester: CLOTHESLINE on September 7th & 8th. I hope you can join me for this one!